Keeping up with modern marketing
Most small businesses need live streams these days to stay ahead of their competition. Marketing and extending an offering to the world these days through conventional marketing can be difficult due to marketplaces being saturated with digital noise. In a sense, marketing has changed through the accessibility of new technology. Gone are the days of text, now images and now even pre-recorded videos are difficult to draw crowds.
Live streaming helps provide immersion for viewers and make them more motivated to reach-out to a company. This is because the viewer is seeing content live and current with other people on the other side of the camera. The immersion stimulates the user far more than a prerecorded video and therefore much more useful to generate excitement over an offering.
Current marketing practices
Marketing on social media sites is useful these days for a multitude of reasons. For one you have the potential to contact your client-base or people that are already interested in your solution quickly. However, any posts get lost very quickly on feeds to the viewer it can be difficult to make an impact, or over done can get users to quit groups or notifications. Luckily social media sites work to algorithms to prioritize sources for the viewer, with live streaming taking priority. This means for Facebook the user always has a livestream notification. So, though relatively small investment a company has a great way to sell products to viewers through social media. Corporate websites can also be live-streamed to from the video feed and the requirement for preparation work doesn’t necessarily need to be as polished and time consuming as prerecorded videos.
Wireless at-home production solution
So, let’s say your company makes BMXs and an event is on in the middle of nowhere that would be great marketing, how do you get the camera content to the viewer? Fundamentally you take one or more cameras and connect them to an encoder module. Encoders are just devices that convert the raw data to a format that can be sent to your at-home production solution for editing graphics and switching cameras. Once encoded and sent wirelessly the wireless at-home production solution allows the production team to do their work and then send the feed on to the livestream platform for viewers to see.
The great thing is that after a few minutes of setting up these systems, you have a one-touch live stream solution with editing conducted on a hosted cloud-based solution that your production crew access from your home. Also, as you don’t need specialist hardware to access the hosting site, this makes this process highly accessible to smaller business that have to remain lean to survive.
Summary
Unless you are a major company that can blow a large budget on conventional pay-per-click marketing, paid for social media advert or have some other means of burning a hole in your pocket, you need to market smarter. The current trend is to use social media group lists and provide how-to’s, questions and answers, and other support activities to stimulate interaction. Live events such as trade shows, events, interviews, back-end workflows, sustainability practices and anything that may be an interest streamed to the user. Wireless at-home production solutions help to provide graphics, change cameras and increase the overall quality of the livestreams. This means camera crews can work practically anywhere, show some interesting or exciting content without the overburden of excessive mobile equipment and feed it back to the hosting site where home production teams and control and edit. Very little is required to maximize your marketing solution while providing a professional result.
