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Streaming Solutions

The importance of Brands that highlight the power of live

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Businesses are always looking for ways to transform business into a brand or to enhance their existing brand image. If you also own or manage a business that needs to revamp or enhance or even create a brand identity, then one of the latest technological innovations that can help you is live streaming. It will humanize your brand and make sure your existing or potential customers feel more emotionally connected to your business.

How Live Streaming Enhances a Brand

Behind the Scenes Videos
You can start live streaming for your business by investing in some quality web streaming equipment and creating a behind the scene video. This video could include anything, showing how a product is manufactured, how a quality check is performed or how employees enjoy their free time at the office. Such videos will make your existing and potential customers realize that your company is authentic.

Vital Announcements
You can also stream high-quality video of any company announcements like product launches, acquisitions, organizational news, leadership changes or changes in an existing product or service. Though press releases have their own part to play in ensuring that everyone knows of this kind of announcements, creating a live stream is better as your audience can witness it live. It makes them feel you care about them and want them to stay updated. Make sure you let the audience know of such an event via newsletters and social media buzz.
Knowing the Leaders

It is a fact that a company’s success and failure largely depend on the leadership team that makes a crucial decision. These leaders are so important that most people find it hard to even catch a glimpse of them. So, when you give the audience a chance to connect with these leaders, they won’t say no. To let people connect with leaders, you can organize live interviews where insights into the leader’s own philosophy or even personal life are given to the audience. This makes the customers feel connected to that person as well as the company he or she is heading. You can make them more connected by allowing them to ask the questions too.
Offer Something

When you are hoping to stream a stream high-quality video for the first time, you obviously want high participation to make it a success. A sure shot way of getting their attention is to offer discounts or giveaways to them. For instance, the first 100 people who comment on a live stream get a 10 percent discount code or free giveaways. You can also make it a bit challenging by asking trivial questions about the brand. It will make them learn more about the brand and hence will etch your brand name on their minds.

Take Help
If you are not sure about whether people will watch your company’s live stream, especially when you own a new firm, you can get help of influencers reach the maximum of people. These influencers are not only celebrities, but they can also be common people with a wide audience reach and thorough product knowledge. For instance, if you make video games, you need an influencer who specializes in video games and pay him or her some amount to ensure that you get at least XX amount of audience for the live stream.

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Streaming Solutions

Unlocking the Future of Maritime Trade with WaveBL’s Electronic Bill of Lading Software

Welcome aboard, fellow adventurers of the seas! Prepare to set sail on a thrilling journey that will not only revolutionize the way we navigate maritime trade but also unlock countless opportunities for efficiency and growth. Today, we are diving deep into the future of shipping with WaveBL’s groundbreaking electronic Bill of Lading software. Say goodbye to cumbersome paperwork and welcome a new era where every transaction is streamlined, secure, and oh-so-smooth sailing. Join us as we uncover how this cutting-edge technology is reshaping the industry and propelling us towards uncharted waters of success and prosperity. Anchors aweigh – let’s embark on this exhilarating voyage together!

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electronic shipping solutions

The maritime trade industry stands on the precipice of a transformation, all thanks to the growing embrace of digitalization. As this technological wave sweeps across the industry, there’s a game-changer in town – electronic trade document software as part of the digital trade tech revolution.

In a world where efficiency is paramount, this innovative technology is reshaping the way trade documentation is managed and streamlining processes for all stakeholders involved. Gone are the days of cumbersome paper-based bills of lading. With this software in play, cargo owners, logistics providers, and shipping lines can seamlessly transition to electronic shipping solutions. The result? Reduced administrative burdens, quicker document processing, and a marked improvement in the overall efficiency of trade transactions.

WaveBL: Pioneering the Digital Revolution in Maritime Trade

During this digital transformation, WaveBL stands tall as a pioneer with state-of-the-art electronic shipping solutions that set a new standard for the industry. WaveBL’s digital platforms serve as a bridge connecting the various actors in maritime trade. Here, real-time communication and data sharing are the norm, enhancing efficiency and elevating customer experiences.

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Blockchain Technology: A Pillar of Trust in Maritime Trade

Now, let’s talk about trust and security. In the digital domain, trust is everything, especially in maritime trade. This is where blockchain technology enters the picture. WaveBL’s use of blockchain in supply chain management is a testament to their commitment to secure, efficient trade transactions. Blockchain ensures immutable records, traces the origin of goods, and streamlines documentation processes. With this technology, the risk of fraud is minimized, and the overall efficiency of trade transactions is significantly improved.

Sustainability and Resilience: The Way Forward

In a world marked by global disruptions and environmental challenges, sustainability and resilience are essential. WaveBL’s electronic bill of lading software champions sustainability. Their electronic software solutions empower stakeholders to reduce emissions, optimize energy consumption, and promote circular economy practices. In doing so, they not only benefit the environment but also bolster the industry’s long-term viability and competitiveness.

In conclusion, the maritime trade industry is undergoing a digital revolution, and WaveBL is leading the charge. Their electronic bill of lading software and electronic shipping solutions are setting new standards for efficiency, security, and sustainability. As the industry navigates this transformative journey, WaveBL’s innovations offer a reliable compass to chart the course towards a brighter and more efficient maritime future.

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Streaming Solutions

Sports Broadcasting Solutions

You’re putting in the time and effort to produce a live event, but you can’t find enough equipment. If that’s the case, don’t worry – we have everything you need! We carry all types of live streaming equipment and live event production services, so you’ll be ready for whatever comes your way. Browse our website and learn more about us today!

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Nowadays, there are a lot of different options for broadcasting sports games. In the past, you would have to go to the stadium and watch the game in person. Or, if you were lucky, you might be able to catch it on TV. But now, with advances in technology, there are many more ways to watch a game. You can stream it live online, or even watch it on your phone. This blog post will explore the different sports broadcasting solutions that are available today. We’ll look at the pros and cons of each option, so that you can decide which one is right for you.

Choosing an Encoder to Stream a Broadcast

There are a number of factors to consider when choosing a streaming encoder for sports broadcasting. The first is the quality of the video signal. The higher the quality, the better the broadcast will look to viewers. HD signals are becoming more common, so it’s important to choose an encoder that can handle HD signals.

The second factor is the encoding bitrate. This is the amount of data that is encoded per second and dictates how much bandwidth is required for the broadcast. A higher bitrate will result in a higher quality broadcast, but will also require more bandwidth.

The third factor is latency. This is thll take a look at the pros and cons of each option, to help you decide which one is right for you.

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Using Hardware Encoders for Broadcasting

Hardware encoders are purpose-built devices for streaming video. They usually have inputs for HDMI, SDI, or Composite signals, and outputs for Ethernet or Wi-Fi. Some models also have an input for audio, so you can connect a microphone or other audio source.

Hardware encoders are easy to set up and use. They usually have a built-in web server that you can access from a web browser, so you can configure the settings without having to install any software. Many models also come with apps for iOS and Android devices, so you can control the encoder from your phone or tablet.

The biggest advantage of hardware encoders is that they’re dedicated devices that are designed specifically for streaming video. This means that they usually have better video quality and lower latency than software encoders. Hardware encoders also tend to be more reliable than software encoders, since they’re not susceptible to glitches caused by other programs running on the same computer.

However, hardware encoders also have some disadvantages. The biggest one is cost; since they’re purpose-built devices, they usually cost more than software encoders. They also tend to bee time delay between when something happens and when it’s seen on the broadcast. A lower latency is better for live broadcasts, as it minimizes the time delay between what’s happening and what’s being seen by viewers. This can be critical for sports broadcasts where every second counts.

Finally, you’ll need to consider compatibility when choosing a streaming encoder. Make sure that the encoder you choose is compatible with the software and hardware you’re using for your broadcast setup. With so many different options on the market, there’s bound to be an encoder that’s a perfect fit for your needs.

Equipment needed for Live Streaming

There are a few key pieces of live streaming equipment you’ll need to get started with live streaming sports events. A digital video camera is a must – this will be used to capture the action on the field or court. A microphone is also essential, as you’ll need to be able to pick up the announcers’ commentary and any other sounds coming from the event. If you’re planning on filming multiple angles, you’ll need multiple cameras and microphones.

You’ll also need a way to encode the video and audio signal from your camera – this can be done with a dedicated encoding device or software, or with a more general-purpose computer. Once you’ve encoded the signal, you’ll need to send it out to your viewers – this can be done via a content delivery network (CDN), or by self-hosting your stream on a web server.

Providing a Live Event Production Service

If you’re looking for a live event production service that can provide you with the sports broadcasting solutions you need, look no further than us. We have the experience and expertise to deliver the high-quality broadcasts you demand.

Our live event production services are second to none, and we’re confident that we can provide you with the results you’re looking for. We specialize in providing turnkey solutions for all your sports broadcasting needs, including:

• Game day production

• Live event coverage

• On-demand content delivery

• Post-game analysis and highlights packages

No matter what your specific needs are, we’ll work with you to create a custom solution that fits them perfectly. So if you’re ready to take your sports broadcasts to the next level, contact us today.

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Live Broadcasting

A Brief Guide to Modern Live Streaming

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A live transmission field unit allows you to go live from anywhere. All-in-one production-level field units are one of the most useful innovations in the broadcast industry. The ability to sustainably go live from various locations in the field enriches engagement with your audience and allows you to comfortably venture outside the studio.

It comes with other advantages. Events that otherwise would have had limited viewership can be accessed from anywhere in the world over the internet, resulting in really large audiences. Additionally, the field of live streams is not yet overcrowded. It is easier to cut through the noise through live streams compared to video-on-demand. Having live streams also helps strengthen your brand.

Nowadays, field units are advanced and even support multi-camera live transmission. In the past, pulling off a live event with multiple cameras would have taken a significant crew and multiple advanced equipment. However, now, it is not only possible to run multi-camera live events on a one-person crew but also at a fraction of the initial cost.

Live Transmission Field Unit

A production-level field unit can be a game-changer, enriching any production by allowing more events to be covered within budgetary restrictions. Moreover, it is a cost-effective and dependable solution for remote production workflows. It comes in handy especially in news and sports coverage. Below are the considerations to be made in selecting a suitable field unit.

Functionality 

A suitable field unit should be all-in-one, integrating camera feed and transmission. Ideally, it should support multi-camera live transmission. It should have advanced audio and video capability, supporting HDR transmission and multiple audio channels. It should have reliable transmission to be able to transmit in diverse weather conditions and ideally, in poor network coverage.

It should also provide support for synchronized feeds.

Reliability

Live sports and events can be broadcasted from a wide variety of locations. Some live sports are broadcast from outdoor venues, where weather conditions may have an adverse effect on the communication technology being used to relay the broadcast.

To counter this, the unit could be equipped with multiple modems and highly-efficient internal antennas.

High quality of service should be a priority, to enable mission-criticial transmission.

Communication Technology 

5G technology has matured. It comes with signficant benefits for live transmission. These include lower latency and increased bandwidth. A suitable field unit should make use of superior 5G technology and should support 5G network evolution.

To this effect, the best units on the market are optimized for 5G, and come with multiple 5G modems. This leads to increased sustainability of live transmissions in different venues.

Multi-Camera Transmission With a One-Man Crew

Multi-camera transmission can make a huge difference in the viewing experience. It can significantly improve the quality of your live stream.

Traditionally, to pull off multi-camera transmission, you needed a small crew. There are many things to handle, including switching between feeds, panning as required, and ensuring smooth transition. Normally, this would take several camera-people, a director of programming, as well as audio and encoding engineers.

However, not all businesses have such crews at their disposal. Does this mean that you give up the advantages of a multi-camera transmission? No. You may have to make do with fewer cameras, but you can pull it off.

With two cameras, an audio mixer, an encoder, and a switcher, one person could comfortably pull off multi-camera transmission. But to do that, they’d need high quality live stream software.

Typically, the best software has mixing tools, support for video effects, support for multiple sources, and the ability to stream to multiple destinations. Bonus features such as instant replay capability might also come in handy.

Video Encoding

The process of live streaming includes encoding video to produce a form that is suitable for the end viewer. It also involves saving video footage not as a sequence of images but as fluid video. A reliable and compact encoder could come in handy in the field.

Why You Need a Good Encoder

Whether you are using a hardware or software video encoder, you’ll probably have common objectives. One of them will be to compress your video without losing quality. You may also encode video to alter the footage to make it more suitable for end viewers. This may involve changing the aspect ratio and resolution or ensuring compatibility with certain devices. You might also do it to alter the bit rate and convert to a format that is easier to work with.

For live transmission outside a studio setting, a compact but powerful encoder could come in handy. Such a solution should enable either point-to-point or point-to-multipoint distribution of video, all while automatically handling the encoding.

Whether to use a hardware or software video encoder depends on cost, the need for customization, and the performance required. Hardware encoders are more expensive but more reliable and can be used for always-on streaming without crashing. Software encoders are more affordable and have more customization options. However, they have more latency.

Live Streaming Trends to Align Yourself With 

With live streaming becoming more mainstream every day, there are trends that you should align with to survive and thrive. Some of these trends will give you an edge over competitors in your space while others are just best practices.

Optimizing for Discoverability 

Live streaming is getting more popular. Some niches are getting crowded and it’s getting more difficult to be discovered. While providing high quality content is one of the most reliable ways to attract a bigger audience, you can also optimize your feed to be discovered by more people.

You will need to become more creative in the way that you plan your live streams. Additionally, the use of keywords that are relevant to your niche will give you an edge over competitors in search engines.

Better Engagement

One of the biggest advantages of live steams is the direct engagement with customers that it affords brands. This is one of the biggest advantages of live video over traditional on-demand video. It’s a great source of market intelligence for product development, as well as general customer feedback. In addition, it gives the customers a voice.

Moving forward, it will be important to amplify this voice; to go beyond one-way live sessions and to incorporate viewer participation. This feature is increasingly being used in platforms such as Instagram. In addition to viewers participating in the live with real-time comments, they can also ask to go live together with the host.

Another engagement feature that is fast gaining steam is clickable polls during the live stream.

The Need for High Quality 

As more businesses get into live streaming, quality will be an important differentiating factor. To stand out of the crowd and attract the audience you want, you’ll have to provide them with great content. Here, as in many other digital marketing methods, content is king.

One of the ways to increase the quality of your live stream is to involve subject matter experts. This way, you establish your live stream as a credible source. This credibility is likely to rub off on your brand as a whole.

Another way to go is to not only be relevant but to also take a problem-solving approach in your content. If you can find out what is bugging your customers most and solve it for them through your live event, and continue doing that consistently, you’ll delight your audience and it will keep growing.

Additionally, thought leadership content is key. Original content or content with a fresh perspective is what you should go for.

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