Synthetic media is a new area of research that has been possible with the advancement of technology and has gained quite some popularity in the last few years. This specific technology has the capability to make potential revolution in the way we create as well as consume different content.
What is Synthetic Media?
The technology of synthetic media includes generation of artificial video, voice, images or text where AI takes the major part in creating the process. This is a specific feature that falls under the umbrella of synthetic, artificial or virtual reality and this is also a pretty new innovation.
During the last few years, there have been huge academic advancements in deep learning as well as Generative Adversarial Networks (GAN) and this has helped in accelerating the growth of synthetic media. This has even resulted in enhancing rapidly the quality of the synthetic media and very soon it might not be distinguishable from traditional media.
Importance of Synthetic media
In this decade, people will be able to witness massive proliferation of synthetic media. The synthetic media will bring fundamental shifts in particularly three areas which will include media, licensing and ownership and verification.
Synthetic media can bring complete revolution in the landscape of consumer media and can also make certain changes in the contents of media people consume and create. Synthetic media can accelerate creativity to a significant level and can shrink the gap between idea and creation of content. Hence, it can bring new methods of communication and storytelling. As a result, it can democratize the production of different contents and can allow its user to maximize human creativity.
Besides with the help of these technologies, the process of verification is also becoming easier. Verification for even the most important tasks these days are done by simply taking the biometrics of an individual through fingerprint or face recognition technologies.
Application of synthetic reality
Creation of virtual characters: These days, you will come across virtual avatars who are popular virtual influencers on different social media platforms. They have successfully made ads for some of the top brands of the world, and have also appeared in different videos with some famous celebrities. But these avatars are not real, instead they are 3D models created by teams of virtual effects artists. Virtual influencers like them have been created because of synthetic reality and their popularity will continue to rise even in the future.
Animation and mixed reality: The AI tools can create and edit 2D as well 3D animations and these days there has been an increased demand and rise of these features as gaming and mixed reality markets are growing. Synthetic reality has the potential for bringing a change in the creation process of different characters, scenes as well as other virtual elements. With the help of the different editing software solutions, you can create 3D animation by yourself from your mobile phone.
Synthetic videos: Currently the most popular kind of synthetic videos are Deep Fakes. These features are essentially face swaps where you will be able to replace one person’s face with another’s. This is done by making proper use of Generative Adversarial Networks. This technology can be used for various kinds of projects in different fields. Besides, facial reenactment is another important feature provided by this technology where a source actor can control a target actor’s face.
Synthetic images: Images with text is one of the earliest creations of synthetic media. This technology has been applied in creation of some popular paintings as well as artificial generated stock images which are making the traditional picture editing companies obsolete.
Synthetic audio: Presently, the world has been witnessing a proliferation in the different types of audio techs which include podcasts to smart speakers. It takes a certain amount of time, energy as well as money for the voice artists to record something. Besides with the help of this technology, you can also clone your own voice to your customized digital avatars.
Another closely related field is synthetic media. There are several musical app companies that are creating music with the help of AI. So, with all these benefits and advanced features, it can be said that Synthetic Media is going to make a dominating presence in the coming future.
