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Press Release

Perineal Massage Made Easy with new Perimom Device

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September 2021 planned launch for the Perimom Perineal Massager, designed to condition the perineum for childbirth

Queens, New York – A new innovation – the Perimom Perineal Massager – is to offer expectant mothers a new-easy-to-use, simplified approach to how perineal massage is performed today.

Perimom, created by a midwife and doula, is designed to empower moms-to-be to do perineal massage entirely on their own, whenever they want, and to start conditioning their perineum for childbirth within minutes.

The medical device, which the FDA has cleared, will be launched in the U.S. starting in September 2021.

About the Perimom Perineal Massager

Perimom lets any pregnant woman reach around the baby bump without having to be ultra-flexible and without having to ask a partner to help. It offers her the peace of mind that she is doing her best to prepare for childbirth.

The Perimom has an ergonomic design, allowing you to bypass the bump easily; it has a smooth tip for less friction and easier massage and has a dedicated oil channel to reduce spills.

The easy-to-use device can be ready in minutes. Massage oil is poured into a specially designed channel to reach the perineum with less mess and then massaging the perineum can begin. Once finished, Perimom is washed in soapy water, dried and stored until the next time. It’s that easy.

About Perineal Massage

Perineal massage during the late stage of pregnancy has been used for generations to prepare the perineum for delivery. It loosens the tight perineal muscles, which softens and flexes the birth canal.

Healthcare organizations recommend perineal massage. Many studies have shown that it successfully reduces perineal trauma during birth and can even allow you to recover faster, with less pain.

The Perimom story
The Perimom Perineal Massager was created by Vered Dalal, a midwife and doula, who saw the benefits of doing perineal massage in the weeks leading up to childbirth. After being involved in more than 20,000 births over 25 years, she noticed that women who did the massage had better outcomes than those who did not.

Often, women would tell her they wanted to do it but couldn’t: They were not flexible enough to reach their perineum on their own. And, even if they had a partner, it was often awkward and embarrassing to ask for their help. So, she came up with the idea for the Perimom Perineal Massager and the journey to make perineal massage accessible to women began.

For more information about Perimom:
contact@perimom.com
Website: https://www.perimom.com/

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