Gmail ETL – Providing Flexible Email Solutions
Communication is key to any business; too much or too irrelevant and it could be irritating to the recipient. Conversely, too little and the business suffers; controlling how your communication channels interact with clients is essential in your business’s success. Gmail, provided by Google, is one of the biggest worldwide free email services, and as such it is used by many businesses. Gmail is web based however 3rd party programs can be used to synchronize email content using POP or IMAP protocols. This means that you can map data to your data operations database to aid with data integration into other applications.
For those that don’t know data operations platforms integrate various business software, allowing them to only use one database and share one data value for all applications. For example, the variable ‘order_number’ will be the same through a companies CRM and MRP system with only one database data-table entry needed. This provides a ‘single source of truth’ that helps mitigate workflow errors.
These systems also manage users, roles, and security for all integrated software and works by mimicking user workflows and business practices so that users only see or interact with relevant data when they need to. The great thing is some do not need any coding to integrate software and utilise a cloud consumption-based business model to save money for smaller businesses.
Data operations platforms also act as a gatekeeper to the backend database and ensures only clean non-repeated data entries are present. Integrated software may provide various business functionality; dashboards, CRM, Gmail, Marketing, etc. As such, integrating your Gmail data for even just support call email handling can have massive benefits in terms of automation of data collection and usage.
Gmail ETL to any data warehouse?
As you map data to your users or clients you can automate emails being sent from just one email address. The reality is that you can be much more cleaver than that. You may need to send marketing to specific group of manufacturers or clients but not to others base on a CRM group. Perhaps you want to integrate comments into a CRM system through mapping a client’s email address in the database with an invoice number, and generate and send a thank you email that is customized, perhaps also including an attachment or discount code based on meta data.
While CRM type activities benefit, your support call system may also benefit, allowing users to receive comments to a new or existing support ticket and auto-generating the header reference and attach a copy to the ticket in the database.
Gmail ETL to any data warehouse provides business flexibility and automation in how it operates, while making everything easy to find. To fully integrate your operations in an effort to reduce duplication-based waste you can think in terms of data as a set of variables. If you have two or more separate email details it means that you have to change data in multiple locations that use it, inevitably causing errors due to disparity. Gmail ETL to any data warehouse reduces duplication which can lead to increased data usage and in local or cloud-based systems unacceptable due to the cost of maintenance, backup or service provision.
Summary of Benefits
Communication that is appropriate leads to a successful business. If it is too much, too little or not appropriate you will lose clients. By integrating Gmail ETL in your data operations software, you are reducing repetition of data and enhancing other facets of the business, weather this is CRM, marketing, support or payroll; ensuring you only need to deal with a ‘single source of truth’ makes life hassle free. Some data operations systems allow you to add this within a few minutes through no-code processes. You can decide to access Gmail data either online or offline depending on the circumstance while allowing synchronization when appropriate and complement your existing workflow.
