With the use of mobile phones at an all time high, so is the use of text messages – both personal and business text messaging. Personal text messaging doesn’t really require any introduction-pretty sure you texted your mum goodnight last night. On the other hand, business text messaging is when businesses use text messages to interact with their customers-yes it indeed is possible which brings me to my next point, smart text messaging.
What Is Smart Text Messaging?
Advancements in technology and the use of artificial intelligence particularly in automation has certainly led to improvements in communication tools and SMS messaging trends. This advancement has bridged the gap between businesses and their customers by giving us smart messaging. So, what is smart messaging really?
Smart messaging is an SMS messaging trend that manages two-way communication with your customers across multiple channels, all through a single hub. It lets you deliver branded messages and handle customer interactions. You can create and send out interactive, relevant content through multiple channels like SMSs, emails even whatsapp. It doesn’t get more convenient really.
What Smart Messaging Does for You
All sms messaging trends have something to offer and here is what smart messaging does for you;
Offers an Array of Channels
Your customers can use pretty much any channel they like and they will reach you all the same. This also applies to you when replying. When responding to messages, they will be delivered to the channel the customer used to reach you initially.
One Control Point
Smart messaging allows you to handle all your messages centrally using one platform and an API, a smart messaging API.
Integration
Smart messaging software for business can be seamlessly and rapidly integrated into your already existing business systems and you can get started right away. This eliminates the need for new infrastructure.
Changes Can Be Made
The technological world is constantly changing and new channels may be brought up into the market along the way. You can now add these channels into your smart messaging software for business to contact your audience through these new channels. This way you are able to navigate the future and keep you ready for any change.
Specially-Tailored Content
You can tailor every message in the sense that you send the right content to the right people and on the right channel. The personalized videos feature is a game changer in matters of customer engagement. All that combined produces content that hits the spot alright.
Real Time Reporting and Analytics
You can see how well or bad your messages are performing across each channel from the dashboard-which is customizable by the way, you can choose time ranges to get the information you need to plan for the future in terms of campaigns and communication.
Benefits of Smart Messaging
Smart messaging is without a doubt very good in communication with proven results. Here is what is has over other SMS messaging trends;
Workload Management
Smart messaging is designed with the goal of reducing the workload on the marketer. These tools help you as a business launch and run marketing campaigns in simple steps. When the campaign is up and running, they provide analytics that give you insight into how the campaign is going and what the next step should be. It is the perfect way to send announcements and promotional messages and get almost instant feedback.
Cost Efficient
Compared to other traditional marketing methods, it is a lot cheaper. The difference between the cost of printing ads and mass mailers are ginormous vis a vis the cost of using smart messaging not to mention its greater reach.
Product Maximization
With multiple channels in use, there is assurance of maximum reach so you are assured consumers will see your message.
Key Features of Smart Messaging
Easy to use
It is user friendly and helps to access messaging details in terms of channels in use, the contact lists and accounts.
Easy web-based integration
The smart messaging API uses a protocol called simple object access protocol to integrate the company’s system with the smart messaging platform. That’s not all;
The platform can also be integrated with existing applications, systems and databases.
Good security
Smart messaging involves bulk messaging-because the audience is large. To ensure safe use of said bulk messaging, smart messaging software for business implement the secure file transfer protocol. To add to my point, the company name is usually used to protect from spamming.
