Tech
Everything You Need to Know About Corporate Communication
Communication with your customers is an important part of your business. The best way to communicate well with them is to produce corporate videos that will benefit them, but also help you get the word out about your brand. This article will teach you everything you need to know about producing corporate videos for your company.
The first step to achieving success for any organization is effective communication, both internally and externally. Corporate communication can have tons of logistics involved, so navigating these waters can be a tad tricky especially for a large organization without corporate microlearning solutions.
What Is Corporate Communication?
Corporate communication refers to the strategies an organization uses to communicate with external and internal audiences. Members of said audience include customers, employees, media, shareholders and more. Let’s discuss the different types of corporate communication.
Types of Corporate Communication
There are two major types of corporate communication:
Internal Communication
The very first type is internal communication, which is essentially communication within a company’s borders or walls for that matter. With that in mind it involves employees, executives and other staff in the organization.
Internal communication is best conducted by corporate microlearning solutions that can bring personalized and engaging content to employees’ cell phones.
What to remember in this case is that corporate communication videos are not trying to sell anything. In lieu of this, they simply serve the purpose of communicating something to your team, perhaps to get them all on board. Effective internal communication is crucial – arguably more than external communication, so it is paramount you get it right.
Onto some classic examples:
Corporate training videos, team meetings, employee newsletters and more.
Crisis Communication
Crisis communication is exactly what it sounds like: a message released in the context of an ongoing or recently-averted crisis. The whole point of crisis communication is to address a crisis that has the potential to cause damage if left unaddressed. See the hearty apologies we get from power companies after a power outage? That’s an example of crisis communication: addressing a power outage that definitely caused some damage financially and otherwise.
There are many ways to go about this, with press briefings being a lot more effective than, say, corporate communication videos. Communication professionals within the organization organize press briefings and interviews with the press in an attempt to get ahead of the matter.
The operating principle of everyone involved in crisis communication is to maintain the organization’s public image while protecting its ability to exist with a favorable reputation.
External Communication
External communication is all about what you put out there as a representation of your brand and company image. External communication is allowed to be commercial, for instance in the form of ads or events.
What to keep in mind here is that external communication isn’t all about having your best foot forward. Sometimes you can go wrong with AI ethics and crisis communication will be needed after.
It could be argued that how you handle crises as an organization can make your public image or otherwise. Approach this according to how large your industry is, how you are as a brand and what you prefer.
Some examples include social media posts, ads, press releases and brochures.
Customer Communications
Customer communications do arguably fall under external communications but there is too much to it to not tackle it individually. Let’s start with definition:
Customer communications simply refer to how you as an organization interacts with customers and clients. The line between customer communications and what marketing and sales teams do is rather thin.
Customer communications is all about delivering targeted messages to customers tailored toward meeting their specific needs. That seemingly mundane operation is actually responsible for keeping an organization both profitable and long-lasting.
Effective customer communications that do not violate AI ethics or any other code for that matter have been proven to be one of the best ways to establish loyalty among a customer base.