Connect with us

Tech

Everything You Need to Know About Corporate Communication

Communication with your customers is an important part of your business. The best way to communicate well with them is to produce corporate videos that will benefit them, but also help you get the word out about your brand. This article will teach you everything you need to know about producing corporate videos for your company.

Avatar photo

Published

on

The first step to achieving success for any organization is effective communication, both internally and externally. Corporate communication can have tons of logistics involved, so navigating these waters can be a tad tricky especially for a large organization without corporate microlearning solutions. 

What Is Corporate Communication?

Corporate communication refers to the strategies an organization uses to communicate with external and internal audiences. Members of said audience include customers, employees, media, shareholders and more. Let’s discuss the different types of corporate communication.

Types of Corporate Communication

There are two major types of corporate communication:

Internal Communication

The very first type is internal communication, which is essentially communication within a company’s borders or walls for that matter. With that in mind it involves employees, executives and other staff in the organization. 

Internal communication is best conducted by corporate microlearning solutions that can bring personalized and engaging content to employees’ cell phones. 

What to remember in this case is that corporate communication videos are not trying to sell anything. In lieu of this, they simply serve the purpose of communicating something to your team, perhaps to get them all on board. Effective internal communication is crucial – arguably more than external communication, so it is paramount you get it right. 

Onto some classic examples:

Corporate training videos, team meetings, employee newsletters and more.

corporate communication videos

Crisis Communication

Crisis communication is exactly what it sounds like: a message released in the context of an ongoing or recently-averted crisis. The whole point of crisis communication is to address a crisis that has the potential to cause damage if left unaddressed. See the hearty apologies we get from power companies after a power outage? That’s an example of crisis communication: addressing a power outage that definitely caused some damage financially and otherwise. 

There are many ways to go about this, with press briefings being a lot more effective than, say, corporate communication videos. Communication professionals within the organization organize press briefings and interviews with the press in an attempt to get ahead of the matter.

The operating principle of everyone involved in crisis communication is to maintain the organization’s public image while protecting its ability to exist with a favorable reputation.

External Communication

External communication is all about what you put out there as a representation of your brand and company image. External communication is allowed to be commercial, for instance in the form of ads or events. 

What to keep in mind here is that external communication isn’t all about having your best foot forward. Sometimes you can go wrong with AI ethics and crisis communication will be needed after. 

It could be argued that how you handle crises as an organization can make your public image or otherwise. Approach this according to how large your industry is, how you are as a brand and what you prefer.

Some examples include social media posts, ads, press releases and brochures.

Customer Communications

Customer communications do arguably fall under external communications but there is too much to it to not tackle it individually. Let’s start with definition:

Customer communications simply refer to how you as an organization interacts with customers and clients. The line between customer communications and what marketing and sales teams do is rather thin. 

Customer communications is all about delivering targeted messages to customers tailored toward meeting their specific needs. That seemingly mundane operation is actually responsible for keeping an organization both profitable and long-lasting. 

Effective customer communications that do not violate AI ethics or any other code for that matter have been proven to be one of the best ways to establish loyalty among a customer base.

Continue Reading

Business Solutions

Geneo Glam: Skin Firming Treatment for Radiant, Youthful Skin

Geneo Glam is the ultimate skin firming treatment designed to restore elasticity, enhance radiance, and leave you with a glowing, youthful complexion.

Avatar photo

Published

on

Geneo Glam

The Geneo Glam skin firming treatment is a luxurious, non-invasive facial that revitalizes the skin by improving firmness, elasticity, and hydration. Using advanced OxyPod technology, this treatment delivers a unique combination of exfoliation, oxygenation, and infusion of active ingredients to help the skin look smoother, tighter, and more radiant.

Key Benefits

  • Firms and Hydrates
    The treatment boosts collagen and elastin production, helping skin feel firmer and more supple.

  • Improves Elasticity
    Increases the skin’s resilience and reduces the appearance of fine lines and wrinkles.

  • Prevents Collagen Breakdown
    Helps preserve the skin’s youthful structure by protecting existing collagen and supporting healthy cell function.

    Geneo Glam

Powerful Natural Ingredients

  • 24K Gold Particles
    Stimulate collagen production, protect skin fibers, and encourage cell renewal for a firmer, lifted appearance.

  • Silk Amino Acids
    Strengthen the skin barrier, lock in moisture, and support collagen synthesis to reduce visible signs of aging.

  • Carnosine Peptides
    Help protect the skin from sugar-related damage (glycation), delay cellular aging, and extend the life of skin cells.

  • Copper
    An antioxidant and anti-inflammatory that supports collagen development, smooths fine lines, and helps with skin regeneration.

How the Treatment Works

  1. Exfoliation and Oxygenation
    The Geneo Glam OxyPod is activated with a Primer Gel, gently exfoliating the skin and triggering a natural oxygenation process that increases blood flow and enhances skin vitality.

  2. Infusion of Actives
    Active ingredients such as gold particles, peptides, and amino acids are infused deep into the skin to firm and rejuvenate.

  3. Hydration and Nourishment
    A final serum containing hyaluronic acid, rosehip oil, and marula oil hydrates and soothes the skin, leaving it soft and glowing.

Who Should Try Geneo Glam?

This treatment is ideal for people who want to:

  • Reduce fine lines and early signs of aging

  • Firm and tighten sagging skin

  • Restore hydration and improve skin tone

Geneo Glam offers a refreshing way to firm, lift, and hydrate your skin—leaving you with a youthful glow and smooth, resilient skin. It’s a perfect solution for anyone seeking visible results without invasive procedures or downtime.

Continue Reading

Business Solutions

H.265 miniature UAV encoders: A comprehensive Overview

H.265 miniature UAV encoders revolutionize aerial technology with advanced video compression, ensuring high efficiency and superior performance for modern UAV systems.

Avatar photo

Published

on

By

H.265 miniature UAV encoders

As the demand for high-quality, real-time video transmission from unmanned aerial vehicles (UAVs) continues to rise in both military and commercial applications, the need for efficient, compact video encoding solutions has become paramount. H.265 miniature UAV encoders represent a significant advancement in this space, providing robust video compression in a small, lightweight package ideal for drones with stringent size, weight, and power (SWaP) constraints. Leveraging the power of High Efficiency Video Coding (HEVC), also known as H.265, these encoders allow UAVs to deliver high-resolution video over constrained data links, enhancing situational awareness and operational effectiveness without overwhelming available bandwidth.

H.265 is a video compression standard that succeeds H.264/AVC and offers approximately double the data compression ratio at the same video quality level. This efficiency is particularly beneficial for UAV applications, where bandwidth and power availability are limited, especially during beyond-line-of-sight (BLOS) missions or in contested environments. With H.265 encoders, UAVs can stream 1080p or even 4K encoder video in real time while consuming significantly less data than older standards. This is critical for operations such as intelligence, surveillance, and reconnaissance (ISR), where maintaining video clarity over long distances or through relay networks is essential for accurate decision-making.

Miniature H.265 UAV encoders are engineered to operate under harsh environmental conditions while maintaining optimal performance. These devices are typically ruggedized, featuring extended temperature ranges, shock resistance, and electromagnetic shielding to ensure reliable operation in military or field environments. Despite their small size—often no larger than a deck of cards—they include advanced features such as low-latency encoding, dynamic bitrate control, encryption, and support for multiple streaming protocols including RTSP, RTP, and MPEG-TS. This allows them to integrate seamlessly into existing command-and-control infrastructure and support a variety of end-user applications, from real-time ground monitoring to autonomous navigation and object tracking.

H.265 miniature UAV encoders

The integration of H.265 encoders into small UAVs has significantly expanded the capability of tactical drone systems. For example, military units can deploy hand-launched drones equipped with these encoders to provide persistent ISR coverage over a battlefield, transmitting clear, actionable video intelligence back to command centers in near real time. Law enforcement agencies and border security forces also benefit from these technologies, using UAVs to monitor large or remote areas with minimal personnel. In disaster response scenarios, such encoders enable drones to deliver live aerial assessments of affected regions, helping responders prioritize actions and coordinate relief efforts efficiently.

Beyond video transmission, modern H.265 UAV encoders are increasingly integrated with onboard artificial intelligence modules that enable edge processing. This allows UAVs to perform real-time object recognition, motion detection, and scene analysis directly within the encoder, reducing the need to send raw data to centralized systems for processing. Such capabilities are crucial in time-sensitive missions where latency can affect outcomes, such as tracking moving targets or identifying threats in complex terrain.

Despite their many advantages, the deployment of H.265 miniature encoders does come with some technical considerations. The encoding process, while more efficient than previous standards, requires higher computational resources. Manufacturers must therefore strike a careful balance between processing power, thermal management, and energy consumption. Additionally, the compatibility of H.265 streams with legacy systems remains a factor, as not all ground stations or video players natively support HEVC decoding without updates or specialized software.

Manufacturers of H.265 miniature UAV encoders include companies such as IMT Vislink, Soliton Systems, Haivision, and VITEC, all of which provide solutions tailored to UAV and robotics applications. These encoders are often modular, allowing integrators to select configurations based on mission requirements, payload limitations, and transmission needs. As the ecosystem of compact, high-efficiency video systems grows, continued innovation in low-power silicon and AI integration is expected to drive the next wave of capability enhancements in this field.

In the evolving landscape of drone technology, H.265 miniature UAV encoders stand out as a critical enabler of high-performance video transmission. By combining advanced compression with minimal SWaP impact, these systems provide UAV operators with the tools to observe, analyze, and act with unprecedented precision and clarity—no matter how small the platform or how demanding the environment.

Continue Reading

Business Solutions

IEEE 802.11p and V2X Communication: Enabling Smarter, Safer Roads

IEEE 802.11p revolutionizes V2X communication, driving smarter, safer roads through advanced vehicle connectivity. This cutting-edge technology enhances transportation systems, enabling intelligent and secure interactions for a safer future.

Avatar photo

Published

on

By

IEEE 802.11p

Modern vehicles are no longer isolated machines; they are becoming intelligent, connected nodes within a larger transportation ecosystem. At the heart of this transformation is Vehicle-to-Everything (V2X) communication, which enables cars to talk to each other and to the infrastructure around them. One of the first and most influential technologies developed to support V2X is the IEEE 802.11p standard—a wireless standard specifically tailored for vehicular environments.

What is IEEE 802.11p?

IEEE 802.11p is an amendment to the IEEE 802.11 standard (commonly known as Wi-Fi), designed to enable wireless access in vehicular environments. It was approved in 2010 and forms the basis for Dedicated Short-Range Communications (DSRC).

Key Characteristics of 802.11p:

  • Frequency Band: Operates in the 5.9 GHz band reserved for Intelligent Transportation Systems (ITS).

  • Low Latency: Optimized for fast, real-time communication necessary for safety-critical applications.

  • Range: Effective communication range of up to 1 kilometer, suitable for high-speed vehicle interaction.

  • Decentralized Architecture: Enables direct communication (V2V and V2I) without the need for cellular or network infrastructure.

  • Robustness: Handles high-speed mobility and rapidly changing topologies typical of vehicular environments.
    IEEE 802.11p

Role of 802.11p in V2X Communication

V2X (Vehicle-to-Everything) is a broader term encompassing various communication paradigms, including:

  • V2V (Vehicle-to-Vehicle)

  • V2I (Vehicle-to-Infrastructure)

  • V2P (Vehicle-to-Pedestrian)

  • V2N (Vehicle-to-Network)

  • V2C (Vehicle-to-Cloud)

802.11p primarily supports V2V and V2I communications, forming the backbone of DSRC-based V2X implementations. Its low latency and direct communication capabilities make it ideal for applications such as:

  • Forward collision warnings

  • Intersection movement assist

  • Emergency electronic brake lights

  • Lane change warnings

Comparison with Cellular V2X (C-V2X)

As V2X technology has evolved, C-V2X (based on LTE and 5G standards) has emerged as a strong alternative to 802.11p. Here’s how they compare:

Feature IEEE 802.11p (DSRC) C-V2X (LTE/5G)
Latency ~10 ms ~5–10 ms (LTE), <5 ms (5G)
Coverage Short-range, direct Short + long-range via network
Deployment Mature, field-tested Growing, especially with 5G
Infrastructure Minimal (no cellular needed) Requires cellular networks (for V2N/V2C)
Interoperability Limited with C-V2X Newer versions support dual-mode

Adoption and Use Cases

Global Deployment:

  • United States: Initially favored DSRC based on 802.11p, though recent FCC rulings have shifted focus toward C-V2X.

  • Europe: ETSI has defined ITS-G5, a protocol stack based on 802.11p.

  • Japan and South Korea: Active use of DSRC for tolling and traffic safety.

Real-World Applications:

  • Collision avoidance systems

  • Smart intersections

  • Road hazard notifications

  • Platooning for commercial vehicles

  • Public transport priority systems

Advantages of 802.11p

  • Mature and Proven: Used in numerous pilot programs and early deployments.

  • Fast Time to Communication: No need for handshake protocols; devices can communicate almost instantly.

  • No Subscription Costs: Operates independently of cellular networks.

Limitations and Challenges

  • Scalability: In high-density traffic, packet collisions may reduce reliability.

  • Spectrum Allocation: Regulatory changes in some countries have limited the bandwidth available to DSRC.

  • Limited Ecosystem Growth: Many automakers and countries are shifting investment to C-V2X and 5G-based platforms.

Future Outlook

While 802.11p has laid the foundation for V2X communication, the industry is gradually pivoting toward more advanced and scalable technologies such as 5G NR-V2X. However, 802.11p remains relevant in regions where DSRC infrastructure is already deployed and continues to serve as a dependable option for immediate, low-latency vehicular communication.

Hybrid Solutions:

Some industry players are exploring dual-mode V2X devices that support both 802.11p and C-V2X, ensuring backward compatibility and smoother transitions.

 

IEEE 802.11p has played a pivotal role in launching the era of connected vehicles, offering reliable, low-latency communication tailored for high-speed mobility. While newer technologies like C-V2X and 5G are beginning to dominate the roadmap, 802.11p’s contributions remain foundational in the evolution of V2X systems. As the automotive industry moves forward, a mix of technologies, including legacy support for 802.11p, will ensure that safety, efficiency, and connectivity continue to advance on roads around the world.

Continue Reading

Trending