Cyber security solutions are as only good as their credibility
The best cyber security solutions are those that are used by companies, just having a bright idea doesn’t cut the mustard. The challenge is that a person or company that is interested in what you have to offer only assesses it with what they see online; this means a website barren of content provides little faith in the quality of the product. To resolve this you need a technology startup blog as one way to combat this ambiguity and doubt, reporting the successes of the company and the offering. When the internet started off there was no such thing as a blog and it was the products that were tangible that sold the best as people could see the product on the companies site. In the early days trust also needed to be established before payment was provided as there was no guarantee that the company wouldn’t run away with the customers’ money.
These days people use standard systems used by countless people for payment and thus trust in terms of payment is no longer an issue for most internet users. However, questions still arise when using a new business solution. Trust is established through being well known by people either by word of mouth or through an established presence and is still a requirement now for businesses. To achieve this a technology startup blog is now a vital tool to win over the weary that could go and use a more established companies’ solution over yours.
Driving traffic through requirement
The information that a technology startup blog provides helps drive traffic to your site and if relevant to your market space or solution the easier it is to drive readers through embedded links to landing pages that offer what the reader may be looking for. This is one way to start the funneling process towards sales while providing key information to the reader. By providing this you are instructing the reader in what they need to do in order to resolve their present challenge.
One of the key principles of sales is to filter out people that are not in a position to buy from you. Sales funnels are not to help add more people to the sales team contact list but to remove those that may be interested in the product later when they have a need for it or when they have the money and authority to buy from you.
One of the first steps of selling cyber security solutions is to highlight the need, and a blog can achieve this through reporting current news about security flaws and operational pain points that a growing business may have. Once the reader has an understanding of this then they need a few other things to initiate a buy from you if they have the money, power and authority to do so. This includes imparting trust in the company through winning hearts and minds and again blogs are vital for this. Next is for the reader to understand the high value the offering has and the quality of the seller and the offering.
Ambiguity and Blogs are both the friend of the startup business
Blogs help impart trust in the company and the product at the same time with articles showing that you are making an impact in the marketplace through a high-quality offering. In addition to this, just having a blog that is updated without fail over a regular time-frame and that there are enough of these articles that the reader has faith that you are not a flyby night solution. Remember you may be a startup of just one person and delegating article writing while you try and grow your business; the reader of the article would be none the wiser and would still be likely to purchase from you.
