Companies are always looking for new ways to maintain a competitive edge. That includes steps to make mobile business SMS apps more effective tools. Until now, they’ve had to go with standard text-based messages that take up precious screen space and can quickly become outdated. Enter Mobile Messaging Platforms – a revolutionary app that saves your company from costly mistakes or high costs of customer service.
A2P SMS providers allow companies to send customized and interactive messages through their network of devices in real time, while the message is still relevant and useful.
Compared to standard messaging apps, MMPS will allow companies to quickly and easily send bulk text messages, stickers, photos, videos and other multimedia content. That can be a huge advantage in improving customer service across your organization.
Advantages of Business SMS over Standard SMS
For business owners and operators, end users are more likely to reply immediately to an email than they are to answer back quickly when texted. Additionally, the response rates for SMS messages can be substantially lower than email responses because the recipient must manually interact with their phone in order to send their message back.
A simple solution to this is the implementation of Advanced Message Processing. This type of messaging allows the user to respond with pre-programmed responses, which can be more time and cost effective.
Another issue many people have with SMS messaging is that the text needs to be short and simple in order for it to be effective, which tends not to work as well for a conversation between two people.
This can be remedied with the implementation of A2P messaging, which uses a more natural language and allows for contextual analysis of the conversation in order to accurately create a response that best fits the situation.
A2P SMS needs to be implemented on both mobile devices (smartphones) as well as at the enterprise level, meaning enterprises must have both SMS & A2P presence.
The Benefits of A2P Messaging
Trust Factor
SMS and calls are too impersonal for businesses, and can easily be ignored, lost or forgotten about by consumers.Most A2P SMS providers use apps that have a much higher trust factor because all messages come with a timestamp on it, so the consumer knows exactly when the message was received. All A2P messaging apps also have read and unread indicators to let the consumer see when their message was read or not.
Corporate Communication Capability
A2P apps are gaining popularity because they’re so versatile in terms of corporate communication and employee management. With A2P, you can add multiple phone numbers to your account, and also send messages directly to an individual’s number without involving a group chat. This is exactly what companies need to communicate with their clients on a personal level, and get answers to any questions they have.
Cost-Effectiveness of A2P Apps
Because most small businesses don’t want to pay big money on communication services, they’re naturally attracted to A2P apps. This is mainly because they are inexpensive and easy to use. This makes it affordable for enterprises and allows them to be much more targeted with their messaging, which is especially effective if you have multiple people working in different areas of your business that need to be in touch with the same person or people.
Conclusion
Using an A2P SMS provider can help you navigate your business through the various levels of communication that come with running a successful business. It can help you route messages appropriately, cut down on costs and increase efficiency throughout your organization which all leads to greater profit margins.
The importance of business SMS for businesses cannot be overstated. If you want to keep up with the competition, and you want your employees to feel valued and appreciated for the work they do, then you need to make sure your business’s A2P capabilities are as strong as possible.
