In this day and age, text messages are probably the most-used means of telecommunication. By definition, SMS is a text messaging service compatible with most mobile devices regardless of their internet connectivity or lack thereof that uses standard communication protocols that allow devices to exchange short text messages.
SMS services for telecommunications providers provide a fast and convenient way to transmit messages over the internet or over a regular cell network.
From a business point of view, using SMSs to communicate with customers both existing and prospective is the way to go. This applies to said customers as well, I mean who ever reads promotional emails?
That said, text messages or SMSs have an astonishingly high open rate-up to 98%. Businesses have dozens of reasons for staying in touch with their customers from promoting content to giving reminders – said SMSs are referred to as business SMSs.
Here is what a business may use SMSs for;
Uses of Sms in Business
Promoting Products
SMS for business could offer you a platform to promote a product that is on offer or just isn’t selling fast enough.
Sending Reminders and Updates
You can imagine how annoyed customers would be if they drove all the way to your store only to find it closed for the holidays without any prior communication. As they say, communication is the key to a healthy relationship.
Say that an item that sells like hot cake just got restocked after selling off. You can use SMS to inform your customers of this development.
Reminders could be about due bills or upcoming meetings or forums.
You could even go an extra mile and perhaps wish your customers a happy birthday on their birthday – granted of course they have given you their consent to information of that nature. Let them know they matter and you are thinking of them on their special day – perhaps even throw in complimentary gifts and hampers.
Transactional SMS
This applies for transactions like payment services or delivery services in the line of confirming payment was received or in the case of the customer, that the products were delivered as per the order.
Providing Updates on Orders
We all have been antsy at some point when a delivery took too long. It comes in handy to just give customers regular updates on the progress of their orders. It goes without saying how huge an impact this has on customer satisfaction.
A happy customer is a happy business.
Providing Customer Service
SMS for business comes in handy with respect to providing customer service as a substitute to customer care helpline. Customers no longer have to yell at a representative or agent before they actually get help.
SMSs are configured with answers to regularly asked questions and the whole process could be autonomous; A customer texts the question and gets a response kind of an all-you-can-ask buffet.
Getting Customer Feedback and Opinions
Self evaluation is basically the first step towards self improvement both personally and in business. It is therefore paramount to get your customers’ thoughts on how their experience was conducting business with you.
SMS services for telecommunications providers provide a platform to get customers’ thoughts, suggestions and reviews with minimal fuss.
Telecom SMSs have been unrivaled when it comes to communication via mobile devices and here is why:
Why SMSs Have an Edge Over Other Means of Content Marketing
Personal Touch
Business SMSs come with a touch of officiality while still maintaining the personal touch that comes with text messages.
Ease and Convenience
Composing and sending a telecom SMS, whether personal or business, is definitely not as hard as rocket science. It’s just composing and hitting send.
In terms of convenience, literally every mobile device on the planet has text messaging services. SMS services for telecommunications providers provide a way to conveniently send text messages to any device whether or not the device is connected to the internet.
High Open Rate
With open rates of up to 98% percent, it is almost guaranteed that customers indeed will view and open your SMS.
